Since the show is a Civil War drama, the goal was to create an environment that made use of old textures and rustic, sepia colors. The actual functional part of the interface was kept as minimal as possible so that it would never feel cluttered or intimidating to use.
By default, a tintype is automatically generated once a photo is chosen as a way of encouraging the user to play around and explore the possibilities of the app. Users can adjust the size of the image, the tint, the texture, or change their nameplate. Users can also opt to start over or swap out the photo if they change their mind.
On mobile, the responsive aspect moves the controls above the canvas, and the tool UI is toggled as a menu to help maximize screen real estate.