Agency

Synaptic Digital

Role

Art Direction

Animation

University of Phoenix

Media agency Synaptic Digital was responsible for a radio spot for the University of Phoenix promoting awareness of hackers stealing content from people when using devices on vacation. The spot was eventually adapted into an animated video.

Broadcast Among Multiple Channels

Two videos were made: a 42 second video for social channels, and a 30 second spot with the hope of pushing to television. With media constantly shifting into new avenues of distribution, the hope was that turning the radio spot into a visual piece of content would be more engaging and bring more people to their social channels.

Team

Doug Dimon

Creative Direction

Alan Reuter

Art Direction, Animation

Dan Schwartzberg

Producer